Imperial Tobacco is launching Davidoff Cigarettes packs with a refreshed design. Davidoff Cigarettes is second to none when it comes to the ultimate smoking experience and the passion for the good things in life.The new pack design is the unmistakable symbol of today´s cosmopolitan style with its minimalist new look, selected materials, unique colouring and vibrant pearlescent finishing.
A brush steel band dynamically frames the pack, drawing attention to its extraordinary bevel edge form.
Davidoff Cigarettes new designed pack has been launched officially at TWFA in Cannes and been celebrated at a cocktail evening on the terrace of the Majestic Hotel on October 20th.
Hosted by Imperial Tobacco´s Graham Bolt (Regional Director Travel Retail, Global Duty Free & the Americas), a unique mix of high profiles as the likes of Claus and Gunnar Heinemann, Julian Diaz (Dufry) as well as Maxime and Cyril Godet did not want to miss the opportunity to be present when the new Davidoff Cigarettes design was revealed.
Davidoff Cigarettes new design, the ultimate fashion accessory will see its global rollout starting early 2010.
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