HYDERABAD: Tilaknagar Industries Ltd (TI), a leading Indian Made Foreign Liquor (IMFL) manufacturer, to focus on Andhra Pradesh market even as it gets ready to launch seven new liquor brands with an aim to enter into new markets in the country.
The company rolled out Duschess VSOP brandy in the state recently and would bring in some brands.
In a statement, the company said it would launch four new whiskies, two varieties brandy and one rum brand in the market. The new launches would be followed by re-launch of two existing brands with new blends and attractive packaging.
“The multiple brand launch marks a new phase of growth for TI and forms part of its plan to bring to the fore a number of brands catering to different segments across the categories of brandy, whisky, rum, vodka and gin. TI plans to achieve milestones this year through the existing as well as new products in the portfolio,” said Amit Dahanukar, Chairman and Managing Director of the company.
A key player in the South India, TI’s flagship brand Mansion House Brandy leads the market in its segment across various markets. “With a market share of 56 per cent in Andhra Pradesh, 78 per cent in Kerala, 97 per cent in Karnataka, 42 per cent in Tamil Nadu, 78 in Pondicherry and almost 100 per cent in Goa, Mansion House Brandy enjoys clear leadership position. With the new brands, we hope to consolidate our position in the South and foray into newer markets, especially in the West and the North, and also add to our volumes,” stated Raja Mukherjee, General Manager (Sales and Marketing).
The company rolled out Duschess VSOP brandy in the state recently and would bring in some brands.
In a statement, the company said it would launch four new whiskies, two varieties brandy and one rum brand in the market. The new launches would be followed by re-launch of two existing brands with new blends and attractive packaging.
“The multiple brand launch marks a new phase of growth for TI and forms part of its plan to bring to the fore a number of brands catering to different segments across the categories of brandy, whisky, rum, vodka and gin. TI plans to achieve milestones this year through the existing as well as new products in the portfolio,” said Amit Dahanukar, Chairman and Managing Director of the company.
A key player in the South India, TI’s flagship brand Mansion House Brandy leads the market in its segment across various markets. “With a market share of 56 per cent in Andhra Pradesh, 78 per cent in Kerala, 97 per cent in Karnataka, 42 per cent in Tamil Nadu, 78 in Pondicherry and almost 100 per cent in Goa, Mansion House Brandy enjoys clear leadership position. With the new brands, we hope to consolidate our position in the South and foray into newer markets, especially in the West and the North, and also add to our volumes,” stated Raja Mukherjee, General Manager (Sales and Marketing).
No comments:
Post a Comment